The APACD board oversees the management of the association and formulates the strategic direction of its development. It comprises leading communicators from the Asia-Pacific region. Coming from companies, associations and institutions, our board members represent the diversity of the APACD’s membership across regions and industries.


Pierre Goad

Group General Manager and Global Group Head of HR and Communications
HSBC Holding
(Canadian, UK and HK resident, based in Hong Kong)

Pierre Goad rejoined HSBC Holdings plc in July 2011 as Global Co-Head of Communications. He has extensive international experience and was previously Global Head of Corporate Communications at Zurich Insurance Group in Switzerland, and before that held a series of strategy and communications roles at HSBC in Hong Kong and London. He was also a correspondent and editor at the Canadian Broadcasting Corp., The Wall Street Journal and Asian Wall Street Journal. He is a Canadian and British citizen and Hong Kong permanent resident. He is married with four children.

Executive Vice President

Christian Schubert

Vice President Corporate Affairs Asia Pacific
BASF East Asia Reg HQ Ltd.
(German, based in Hong Kong)

Christian is Vice President Corporate Affairs for BASF in Asia Pacific, based in Hong Kong since 2008.  Before coming to Asia, he was responsible for Corporate Communications BASF Group from 2001 to 2008, based at BASF’s global headquarter in Ludwigshafen, Germany. Before joining BASF in 2001, he worked for DaimlerChrysler Services AG, Berlin, Germany, as a member of the strategic planning department from 1996 to 1997, and then headed the media relations team. Christian started his professional career in the German Foreign Office in Bonn, Germany, in 1993, training as an attaché and later assuming duties in the Economic Directorate-General. Christian holds Master Degrees in Engineering and Management from the Technical University Berlin, Germany, and the Stevens Institute of Technology, Hoboken, New Jersey, USA.


Shravani Dang

Vice President & Group Head Corporate Communications
Avantha Group
(Indian, based in India)

Shravani Dang’s work experience spans a variety of industries and both for- and non-profit organizations: technology/software, global NGO, financial, industrial and conglomerate.  Currently she is Vice President and Head of Corporate Communications for the $4 billion Avantha Group-a leading industrial transnational.

Previously she worked with Fidelity (AUM $4.3 trillion) where she was Head and Associate Director - Corporate Communications. Her responsibilities included Communications, Crisis & issues management, Public Affairs, Living Art, Fidelity Foundation and Community Affairs and Diversity. Shravani also worked with CSC (India) NYSE: CSC, Revenues $13.0 billion, Fortune 200, as Head of Country (General Manager) for Corporate Communications. Responsibilities included Public Affairs, CSR, Community Affairs and Diversity, Crisis & issues management. 

Shravani’s experience in the not-for-profit sector was as Manager Communications, Coordination, Resource Mobilization and External Relations with CARE India (Cooperative for Assistance and Relief Everywhere).In CARE she was part of an international team assessing the flood situation in Assam and was involved with the Elton John AIDS awareness project as well.

Shravani stepped into the corporate world with HCL’s corporate communications department where she went to head the Department. Highlights include the HCL America launch She was also instrumental in setting up a company sponsorship programme for popularizing classical Indian music and dance through free and open to public concerts that run till today. This social responsibility initiative and outreach helped in garnering visibility and positive public opinion.

Shravani has had a brief stint as Faculty in Delhi University where she taught Mass Communications. A prolific writer, she has over 1000 published contributions. Shravani graduated with honours in Sociology which has given her a deep understanding of the diverse pan- Indian cultural context as well as global human connects. She also founded the Creative Writing Workshop.


Rachael Bylykbashi

Head of Communications, Asia Pacific
Roche Diagnostics
(Australian, based in Singapore)

Rachael joined Roche Diagnostics in 2013 as Head of Communications for Asia Pacific. Prior to this she was a Regional Director for Edelman Public Relations where she ran the Health Practice. Rachael moved to Singapore from Sydney, Australia to take up this role in 2008. In this role, she managed a team in Singapore and oversaw teams throughout the region to run marketing and communications programs for clients in the Healthcare sector, including pharmaceuticals, medical devices, diagnostics, consumer health and government.

Prior to relocating to Singapore, Rachael was the External Communications Manager for Bayer Australia. Previous to that she worked for a leading Australian public relations firm where she managed clients from a broad range of industries, including healthcare, telecommunications, television, automotive and the arts.

Rachael graduated with a Bachelor of Arts (Mass Communications) and has a Post Graduate Diploma in Marketing Management from Macquarie Graduate School of Management. 

Michael Chapnick

Director of Communications & Public Affairs
Asia Pacific Economic Cooperation Secretariat
(US American, based in Singapore)

Michael Chapnick is the APEC Secretariat’s Communications and Public Affairs Director and is based in Singapore.

As the head of the unit since 2010, Mr Chapnick has been the principal communications advisor to the APEC Secretariat and host economy teams in China, Indonesia, Japan, Russia and the United States. Between 2005 and 2008, Mr Chapnick was responsible for communications and outreach for the APEC Secretariat in Australia, Korea, Philippines, Singapore, Thailand and Viet Nam.

Between appointments at the APEC Secretariat, Mr Chapnick was based in Washington, D.C. at the U.S. Trade and Development Agency. He also advised the Pacific Economic Cooperation Council on its engagement with media and partners.

Michael Chapnick holds a Master of Public Administration from the University of Michigan's Ford School of Public Policy and Bachelor of Arts in International Relations from Beloit College and studied political science for a year in France. He served as a Peace Corps Volunteer in Burundi and Gabon between 1993 and1995.

Roger Pua

Senior Director Corporate Communications Asia Pacific
LinkedIn Corporation
(Singaporean, based in Singapore)

Roger is a communications executive and storyteller with more than 15 years of international experience in driving positive brand awareness and perception. In January 2013, Roger joined LinkedIn to lead the company’s corporate communications efforts in the Asia Pacific region. One of his key focus areas in this role include telling the LinkedIn story to a broad group of audience such as members, clients and partners across the region, in line with the company’s mission to connect all professionals to make them more productive and successful. Before joining LinkedIn, Roger held various communications leadership roles at global companies such as GE Capital, Nielsen and Citi, as well as Asian giants such as OCBC Bank. His specialties include: corporate, financial, executive and internal communications and counsel across both high-growth and mature industries. A Singapore national, Roger spent 7 years living and working in markets such as Greater China, the UK and France. He is fluent in English and Chinese, and holds an MBA from INSEAD and a BSc (Computer Science / Information Systems) from the National University of Singapore.

Penny Shone

Head of Public Affairs & Communication, Global Growth & Operations
(New Zealander, based in Singapore)

Minari Shah

Head of Corporate Communications
Tata Motors Limited
(Indian, based in India)

Azmar Sukandar

Director of Communications Asia Pacific
The Nature Conservancy
(Malaysian and HK resident, based in Hong Kong)

Based in Hong Kong, Azmar Sukandar oversees The Nature Conservancy's (TNC) Asia Pacific regional external and internal communications strategies and activities. She works closely with senior executives in the region as well as global and in-country teams to increase the impact of TNC awareness to target audiences and potential partners, raise the visibility for Asia Pacific projects and enhance the cohesiveness of messaging and communications across the region. Prior to joining TNC, Azmar headed up the Asia Pacific communications office for the Financial Times and also worked with Time and FORTUNE magazines and Microsoft’s MSN division. She holds a B.A. in International Relations and B.Sc. in Communications from Boston University, and a Master’s degree in media and communications from the London School of Economics.