Keynote

The Asia-Pacific Communication Summit (APCS) will feature three striking keynotes presentations designed to inspire progressive ideas and strategies. Distinguished, global thought-leaders will share their knowledge on major trends that have the potential to alter the world we work in.

Focus Sessions

The focus sessions allow attendees to bear witness to engaging debate and an interactive Q & A session. High-profile communicators will be gathered onto expert panels to present their views and cross examine opinions. The first topic up for discussion is “Linking Business Strategy and Communications”, while the second session will focus on “Mastering the Digital Age”.

Best Cases

Senior-level communication professionals and oublic affairs proffesionals working throughout Asia-Pacific across a diverse set of industries will deliver presentations highlighting best-case methods and practices relating to the latest trends in the communications sector. Summit participants will here best-case presentations on Storytelling, Corporate Social Responsibility, Brand Management, Reputation Management, Public Affairs and Political Communications and Media Relations. 

Breakout Sessions

These sessions allow summit attendees to explore specific topics with a great in-depth focus. Under the expert guidance of an experienced communications practitioner, attendees will work in groups to build their learning and understanding in an interactive manner.

Press Club: Changing Media Landscapes

Hong Kong is a one of the world’s major media hubs with an abundance of local, regional and global press teams broadcasting and publishing from the city. The decline of traditional media are revolutining media relations as social and new media demand innovative storytelling and engagement with the consumers. What are the new approaches and how can we achieve engagement in an ever-changing and turbelent media landscape?  The APCS Press Club session will see a cross section of media leaders take to the stage to discuss the role of the media in an often-disrupted environment.