The APACD board oversees the management of the association and formulates the strategic direction of its development. It comprises leading communicators from the Asia-Pacific region. Coming from companies, associations and institutions, our board members represent the diversity of the APACD’s membership across regions and industries.


Pierre Goad

Group Head of Communications
(Canadian, UK and HK resident, based in Hong Kong)


Pierre Goad is Group Head of Communications at HSBC Holdings plc. He was appointed a Group Managing Director in 2015 and a Group General Manager in 2014. He was first appointed Group Head of Communications in 2014. He held the dual role of Group Head of Human Resources and Communications from January 2015 to August 2016 when he returned full-time to Communications. He was appointed a Board Director of HSBC Bank Canada in 2015. Pierre rejoined HSBC in 2011 as Co-Head of Communications from Zurich Insurance Group in Switzerland where he was Head of Corporate Communications.  Pierre has extensive international experience and has held a series of strategy and communication roles at HSBC in London and Hong Kong, where he joined the bank in 2001.  He was also a correspondent and editor at the Canadian Broadcasting Corp., The Wall Street Journal in Canada, and The Asian Wall Street Journal in Hong Kong and Singapore.  He is a Canadian and British citizen and Hong Kong permanent resident.

Pierre is on the Board of the European Association of Communication Directors (EACD) and is founding President of the Asia-Pacific Association of Communication Directors (APACD).

Executive Vice President

Azmar Sukandar

Director of Communications Asia Pacific
The Nature Conservancy
(Malaysian and HK resident, based in Hong Kong)

Based in Hong Kong, Azmar Sukandar oversees The Nature Conservancy's (TNC) Asia Pacific regional external and internal communications strategies and activities. She works closely with senior executives in the region as well as global and in-country teams to increase the impact of TNC awareness to target audiences and potential partners, raise the visibility for Asia Pacific projects and enhance the cohesiveness of messaging and communications across the region. Prior to joining TNC, Azmar headed up the Asia Pacific communications office for the Financial Times and also worked with Time and FORTUNE magazines and Microsoft’s MSN division. She holds a B.A. in International Relations and B.Sc. in Communications from Boston University, and a Master’s degree in media and communications from the London School of Economics.


Shravani Dang

Vice President & Group Head Corporate Communications
Avantha Group
(Indian, based in India)

Shravani Dang’s work experience spans a variety of industries and both for- and non-profit organizations: technology/software, global NGO, financial, industrial and conglomerate.  Currently she is Vice President and Head of Corporate Communications for the $4 billion Avantha Group-a leading industrial transnational.

Previously she worked with Fidelity (AUM $4.3 trillion) where she was Head and Associate Director - Corporate Communications. Her responsibilities included Communications, Crisis & issues management, Public Affairs, Living Art, Fidelity Foundation and Community Affairs and Diversity. Shravani also worked with CSC (India) NYSE: CSC, Revenues $13.0 billion, Fortune 200, as Head of Country (General Manager) for Corporate Communications. Responsibilities included Public Affairs, CSR, Community Affairs and Diversity, Crisis & issues management. 

Shravani’s experience in the not-for-profit sector was as Manager Communications, Coordination, Resource Mobilization and External Relations with CARE India (Cooperative for Assistance and Relief Everywhere).In CARE she was part of an international team assessing the flood situation in Assam and was involved with the Elton John AIDS awareness project as well.

Shravani stepped into the corporate world with HCL’s corporate communications department where she went to head the Department. Highlights include the HCL America launch She was also instrumental in setting up a company sponsorship programme for popularizing classical Indian music and dance through free and open to public concerts that run till today. This social responsibility initiative and outreach helped in garnering visibility and positive public opinion.

Shravani has had a brief stint as Faculty in Delhi University where she taught Mass Communications. A prolific writer, she has over 1000 published contributions. Shravani graduated with honours in Sociology which has given her a deep understanding of the diverse pan- Indian cultural context as well as global human connects. She also founded the Creative Writing Workshop.


Rachael Bylykbashi

Head of Communications, Asia Pacific
Roche Diagnostics
(Australian, based in Singapore)

Rachael joined Roche Diagnostics in 2013 as Head of Communications for Asia Pacific. Prior to this she was a Regional Director for Edelman Public Relations where she ran the Health Practice. Rachael moved to Singapore from Sydney, Australia to take up this role in 2008. In this role, she managed a team in Singapore and oversaw teams throughout the region to run marketing and communications programs for clients in the Healthcare sector, including pharmaceuticals, medical devices, diagnostics, consumer health and government.

Prior to relocating to Singapore, Rachael was the External Communications Manager for Bayer Australia. Previous to that she worked for a leading Australian public relations firm where she managed clients from a broad range of industries, including healthcare, telecommunications, television, automotive and the arts.

Rachael graduated with a Bachelor of Arts (Mass Communications) and has a Post Graduate Diploma in Marketing Management from Macquarie Graduate School of Management. 

Michael Chapnick

Director of Communications & Public Affairs
Asia Pacific Economic Cooperation Secretariat
(US American, based in Singapore)

Michael Chapnick is the principal communications advisor to the APEC Secretariat, member economies and host teams. He is responsible for communicating APEC’s key messages, engaging stakeholders and supporting APEC member economies to build awareness and understanding of policies and outcomes. This includes oversight of communications, public affairs, media, outreach, publications, corporate affairs and online activities. From 2005 and 2008, Mr Chapnick was responsible for communications and outreach for the APEC Secretariat in Australia, Korea, Philippines, Singapore, Thailand and Viet Nam.

Between appointments at the APEC Secretariat, Mr Chapnick was based in Washington, D.C. at the U.S. Trade and Development Agency. He also advised the Pacific Economic Cooperation Council on its engagement with media and partners.

Michael Chapnick holds a Master of Public Administration from the University of Michigan's Ford School of Public Policy and Bachelor of Arts in International Relations from Beloit College and studied political science for a year in France. He served as a Peace Corps Volunteer in Burundi and Gabon between 1993 and1995. He is based in Singapore.

Penny Shone

Managing Director of Public Affairs and Communication
GE’s Global Growth Organization
(New Zealander, based in Singapore)

Penny Shone took on her current role as managing director of communications, global growth and operations at GE in 2011: she is responsible for leading the global communications strategy and function, developing people, capabilities and resources to build GE's reputation and engage with stakeholders in 180 countries outside the US, and particularly in growth markets. Previously, Penny was managing director, regional head of public affairs and communications at Citigroup.

Bill Yue

Director of Asia Marketing Communications
Texas Instruments
(Chinese, based in China)

Bill currently works Texas Instruments as Asia Marketing Communications Director, responsible for all advertising and PR activities for Texas Instruments in Asia Pacific region.
He built more than 15 years working experience in marketing and high tech industry. He has worked for leading high tech companies, including Texas Instruments, Sun Microsystems, Dell, and Compaq, in various marketing and technical support positions. Bill got his MBA degree from Richard Ivey Business School in Canada, and his Master degree from Chinese Academy of Sciences. Bill served as final judge in the 2nd and 3rd ROI festival.

Christopher Domitter

Statutory Executive Officer, Senior Vice President, Corporate Communications, Japan
(Canadian, based in Japan)

Christopher, a native of Vancouver, Canada, has been in Asia for over 25 years in strategic communications and branding roles spanning several markets and industries. He joined Bayer as Head of Communications for HealthCare in Japan in May 2015. Prior to that, he was with Standard Chartered Bank for 9 years, in senior roles leading innovative and award-winning projects in Hong Kong, Malaysia, Korea and Japan. Christopher formerly headed Interbrand’s verbal identity practice in Tokyo, developing positioning strategies and identities for top international brands. He is an accomplished analog photographer (, expert skier and hiker. He lives with his wife Sachiko in Yokohama.

Andrew Pickup

Senior Director, Communications
Microsoft Asia
(British, based in Singapore)

Andrew leads Communications for Microsoft in Asia. He is responsible for promoting, protecting and defending the Image & Reputation of Microsoft, as well as building new communication capabilities and leading a highly-committed team of communications professionals in the region. Between 2007 and 2012 Andrew was Chief Marketing Officer for Microsoft in Asia-Pacific. Andrew moved to Asia in 2003 after over a decade with Microsoft UK, where he held a number of senior management business and marketing roles. Before joining Microsoft in 1992, Andrew was an Account Director with Saatchi & Saatchi in London. Andrew holds a Bachelor of Science (Hons) degree in Marketing from Lancaster University in the UK and post-graduate executive education from Harvard Business School and Kellogg School of Management, Northwestern University, Chicago. A British citizen, he is married with two children and a permanent resident of Singapore.