APACD is a member-led organisation. APACD members vote to elect the Board of Directors at the annual general meeting (AGM) every two years.

The APACD board oversees the management of the association and formulates the strategic direction of its development. It comprises leading communicators from the Asia-Pacific region. Coming from companies, associations and institutions, our board members represent the diversity of the APACD’s membership across regions and industries.

The APACD Board of Directors 2017 – 2019 are listed below:



Pierre Goad

Group Head of Communications
(Canadian, UK and HK resident, based in Hong Kong)


Pierre Goad is Group Head of Communications at HSBC Holdings plc. He was appointed a Group Managing Director in 2015 and a Group General Manager in 2014. He was first appointed Group Head of Communications in 2014. He held the dual role of Group Head of Human Resources and Communications from January 2015 to August 2016 when he returned full-time to Communications. He was appointed a Board Director of HSBC Bank Canada in 2015. Pierre rejoined HSBC in 2011 as Co-Head of Communications from Zurich Insurance Group in Switzerland where he was Head of Corporate Communications.  Pierre has extensive international experience and has held a series of strategy and communication roles at HSBC in London and Hong Kong, where he joined the bank in 2001.  He was also a correspondent and editor at the Canadian Broadcasting Corp., The Wall Street Journal in Canada, and The Asian Wall Street Journal in Hong Kong and Singapore.  He is a Canadian and British citizen and Hong Kong permanent resident.

Pierre is on the Board of the European Association of Communication Directors (EACD) and is founding President of the Asia-Pacific Association of Communication Directors (APACD).

Executive Vice President

Azmar Sukandar

Director of Communications Asia Pacific
The Nature Conservancy
(Malaysian and HK resident, based in Hong Kong)

Based in Hong Kong, Azmar Sukandar oversees The Nature Conservancy's (TNC) Asia Pacific regional external and internal communications strategies and activities. She works closely with senior executives in the region as well as global and in-country teams to increase the impact of TNC awareness to target audiences and potential partners, raise the visibility for Asia Pacific projects and enhance the cohesiveness of messaging and communications across the region. Prior to joining TNC, Azmar headed up the Asia Pacific communications office for the Financial Times and also worked with Time and FORTUNE magazines and Microsoft’s MSN division. She holds a B.A. in International Relations and B.Sc. in Communications from Boston University, and a Master’s degree in media and communications from the London School of Economics.


Shravani Dang

Vice President & Group Head Corporate Communications
Avantha Group
(Indian, based in India)

Shravani Dang’s work experience spans a variety of industries and both for- and non-profit organizations: technology/software, global NGO, financial, industrial and conglomerate.  Currently she is Vice President and Head of Corporate Communications for the $4 billion Avantha Group-a leading industrial transnational.

Previously she worked with Fidelity (AUM $4.3 trillion) where she was Head and Associate Director - Corporate Communications. Her responsibilities included Communications, Crisis & issues management, Public Affairs, Living Art, Fidelity Foundation and Community Affairs and Diversity. Shravani also worked with CSC (India) NYSE: CSC, Revenues $13.0 billion, Fortune 200, as Head of Country (General Manager) for Corporate Communications. Responsibilities included Public Affairs, CSR, Community Affairs and Diversity, Crisis & issues management. 

Shravani’s experience in the not-for-profit sector was as Manager Communications, Coordination, Resource Mobilization and External Relations with CARE India (Cooperative for Assistance and Relief Everywhere).In CARE she was part of an international team assessing the flood situation in Assam and was involved with the Elton John AIDS awareness project as well.

Shravani stepped into the corporate world with HCL’s corporate communications department where she went to head the Department. Highlights include the HCL America launch She was also instrumental in setting up a company sponsorship programme for popularizing classical Indian music and dance through free and open to public concerts that run till today. This social responsibility initiative and outreach helped in garnering visibility and positive public opinion.

Shravani has had a brief stint as Faculty in Delhi University where she taught Mass Communications. A prolific writer, she has over 1000 published contributions. Shravani graduated with honours in Sociology which has given her a deep understanding of the diverse pan- Indian cultural context as well as global human connects. She also founded the Creative Writing Workshop.


Michael Chapnick

Director of Communications & Public Affairs
Asia Pacific Economic Cooperation Secretariat
(US American, based in Singapore)

Michael Chapnick is the principal communications advisor to the APEC Secretariat, member economies and host teams. He is responsible for communicating APEC’s key messages, engaging stakeholders and supporting APEC member economies to build awareness and understanding of policies and outcomes. This includes oversight of communications, public affairs, media, outreach, publications, corporate affairs and online activities. From 2005 and 2008, Mr Chapnick was responsible for communications and outreach for the APEC Secretariat in Australia, Korea, Philippines, Singapore, Thailand and Viet Nam.

Between appointments at the APEC Secretariat, Mr Chapnick was based in Washington, D.C. at the U.S. Trade and Development Agency. He also advised the Pacific Economic Cooperation Council on its engagement with media and partners.

Michael Chapnick holds a Master of Public Administration from the University of Michigan's Ford School of Public Policy and Bachelor of Arts in International Relations from Beloit College and studied political science for a year in France. He served as a Peace Corps Volunteer in Burundi and Gabon between 1993 and1995. He is based in Singapore.

Christopher Domitter

Statutory Executive Officer, Senior Vice President, Corporate Communications, Japan
(Canadian, based in Japan)

Christopher, a native of Vancouver, Canada, has been in Asia for over 25 years in strategic communications and branding roles spanning several markets and industries. He joined Bayer as Head of Communications for HealthCare in Japan in May 2015. Prior to that, he was with Standard Chartered Bank for 9 years, in senior roles leading innovative and award-winning projects in Hong Kong, Malaysia, Korea and Japan. Christopher formerly headed Interbrand’s verbal identity practice in Tokyo, developing positioning strategies and identities for top international brands. He is an accomplished analog photographer (http://domitter.net), expert skier and hiker. He lives with his wife Sachiko in Yokohama.

Keith Morrison

Director, Global Marketing & Communications, Asia Pacific
Black & Veatch

Keith leads communications and marketing activities in Asia Pacific for Black & Veatch, a high consideration B2B engineering and construction company.

Drawn to a career in public relations after studying psychology at Oxford University, Keith is particularly interested in how communications can influence behaviour and how the private sector can play a positive role helping governments overcome barriers to a more sustainable future.

For Black & Veatch, he engages in water, energy and other environmental issues around Asia Pacific. Through his role he has advised government utilities in the region on public engagement programs for multi-billion dollar infrastructure projects and regularly partners with utilities and developers on joined-up marketing and communications efforts. Prior to joining Black & Veatch, he worked for Edelman in Singapore as well as Korea advising on pan-Asian and international communications programs. He has also worked for public relations firms in Ireland and the UK.

An Irish citizen, he is married with two children and has lived in multiple locations in Asia for more than 10 years.

Christina Koh

Senior Global Communications Director

Christina Koh is Senior Global Communications Director at Huntsman.

Koh is a senior practitioner with over 20 years of progressive experience and a unique international perspective. She has experience to create and drive overall brand strategy and positioning across corporate affairs and marketing communications.  She has a demonstrated capacity to identify, establish and manage strategies that support the ongoing development and implementation of organizational change and transformation.

Koh has both in-house and consultancy management expertise.  Before joining Huntsman, Koh had a stint at Grayling as its Singapore MD. At DHL, she was SVP of communications and sustainability at DHL Express, based at its headquarters in Bonn, Germany. Prior to that From 2002 to 2007, Koh set up and led DHL's corporate affairs division in Asia Pacific.

For five years before joining DHL, Koh was at Burson-Marsteller in Hong Kong, where she was its director of the brand marketing and corporate practice.

Michael McComb

Vice President Brand Communication, Greater China

Michael is a veteran brand marketer and communicator. Having lived and worked in Asia for more than 20 years, he brings a global perspective and regional experience to issues and opportunities. Michael has worked to protect and grow brands in both corporate and agency roles. He has multi-sector B2B and B2C experience in strategic planning and research, brand strategy and design, media and communications, sustainability and social responsibility. With a strong orientation to innovation, he has worked with worldwide communications TBWA and WPP, as well as corporate roles for the South China Morning Post, Hong Kong Jockey Club and Prudential Corporation Asia. He currently leads brand communications for Greater China for SAP, one of the world’s largest technology companies.