07:30 am
Mark Laudi, APACD, Communication, Comms, Asia, Australia


Following the success of similar events with Hong Bao Media in Singapore and Kuala Lumpur (full review here), we are now delighted to announce another expert-led session with CEO Mark Laudi - this time in wonderful Sydney about:

"Bridging the communication gap between Australia and Asia"

Date: Monday 21 August 2017
Time: 7:30 am -10:30 am (approx.) (AEST)
Venue: DIAGEO, 162 Blues Point Rd McMahons Point, Sydney

Despite Australia's long-established social and economic ties with Asia, gaps in cultural understanding can still lead to misunderstandings and disappointed expectations. We'll take a candid, practical look at how to bridge the communication gap between Australia and Asia at this APACD Coaching Day.

In this session we will tackle in particular:

  • Communicating with internal stakeholders: Whether you report to regional headquarters in Singapore, Hong Kong or elsewhere in Asia, or your company has branch offices in Asia, there are steps you can take to improve your business outcomes through better communications with your colleagues in Asia.
  • Reaching Asia markets: We consider key media trends in Asia for those APACD members looking to reach Asian B2B and B2C customers.
  • Reaching Asian investors: Australian listed companies are keen to tap into Asia's wealth to finance their projects or to buy their stocks. But there are significant hurdles communicators must know how to deal with.

Please note that this will be an  interactive workshop - not a lecture - and requires members' active contribution and full participation.

Meet your Coach

Mark Laudi is a mentor in media and presentation skills to C-suite executives, elected politicians and senior government officials, and a sought-after speaker, conference anchor and panel moderator at business conferences. This follows a 14-year award-winning career in radio and television. At CNBC Asia Pacific, he held almost every position in the newsroom: behind the camera he was Producer and Sydney as Bureau Chief, and in front of the camera he was Stock Reporter, Anchor and Field Reporter.

He started his media career in radio at age 21, becoming Australia's youngest radio current affairs show host at ABC Radio, later joining Singapore's 938LIVE. To learn more about Mark visit his LinkedIn page https://www.linkedin.com/in/marklaudi/.

This event is free to attend compliments of the APACD, Hong Bao Media and DIAGEO.  Special thanks to APACD Country Coordinator Australia Charmaine Glase from DIAGEO for providing the venue and organisational support.

Please register below as places are limited and APACD members will be prioritised. Do not hesitate to get in touch with any questions: team@apacd.com

We are so fortunate to have Mark offer to lead this coaching session to members and we look forward to welcoming you to what promises to be an informative and memorable session!

162 Blues Point Rd McMahons Point