The APACD is happy to announce the upcoming webinar with Peko Wan, Head of PR and Communication Asia at Opera Software. The online event will take place on April 7th at 5.00 pm (HKT).
In her session Peko will address the topic of “Creating engaging content to increase brand preference among Millennials”.
The voice of the brand is getting difficult to be heard these days, especially by the Millennials. They are the mobile-first generation and spend most of their time on various social networks. They learn everything from the social networks, including news. Communicators turn to social network to foster brand and engagement. However, the change of social media network's algorithm results in reducing the organic reach of their posts.
How can the brand communicator encounter these challenges to build engagement and brand preference through social network?
This webinar will present a case study in Indonesia and explore how to creating engaging content to increase brand preference among Millennials through social media.
We look forward to an fruitful exchange with our members!
About our speaker:
Peko Wan is Head of PR and Communication, Asia at Opera Software. Based in Taipei, she joined Opera Software in February 2009. She started her public relations career in Caesar Park Hotel Hsinchu in 1999 before spending five years in Ogilvy Public Relations, serving technology-related clients, such as Arianespace, DuPont, Samsung Electronics, Taiwan Network Information Center, and TradeCard. Peko was born in Hong Kong, raised in Taiwan and graduated from the University of Southern California with a MBA degree.
The Webinar will take place on Thursday, April 7 at 5.00pm (HKT) and run for about an hour. Participants will have the chance to pose their questions. The session will run on the platform "Adobe Connect".
For technical requirements, please go to: http://www.apacd.com/technical-requirements
A link to the platform as well as log-in details will be circulated to registered participants closer to the date.