02:30 pm

We are pleased to invite interested members to our APACD Coaching Day with CS&A International:

Date: Monday 16 October
Time: 14:30 – 17:30
Location: MSF, 23rd Floor, Pacific Plaza, 410-418 Des Veoux Road West, Sai Wan, HK

Globalisation and the increasing interdependence of our societal systems are generating multiple levels of stakeholders that are a challenge to engage with in normal times but that become a nightmare to manage in a crisis. Besides employees, regulators, politicians, victims, customers and shareholders, organisations now also have to reckon with stakeholder groups that become involved through social media networks.

Useful in pre-, during and after crisis situations, stakeholder mapping consists of identifying all audience groups (no matter how small or remote) with a stake in a certain issue.
By categorising stakeholders and identifying their specific issues regarding a situation, organisations will be able to define their desired outcome, strategy and key messages.

About the Speaker

Caroline Sapriel is the founder and Managing Partner of CS&A International, a global risk and crisis management consulting firm working with multinational clients across industries. Caroline is a leader in her field and provides customised, results-driven counsel and training at the highest level.


The Coaching Day is free of charge, compliments of the APACD and CS&A International. Special thanks to APACD Member Martyn Broughton, Director of Communications of Médecins Sans Frontières Hong Kong, for opening their spaces for the Coaching Day.


MSF Hong Kong
23rd Floor, Pacific Plaza, 410-418 Des Veoux Road West, Sai Wan, HK