APACD is happy to announce the upcoming Webinar with Richard Tsang // Chairman, Strategic Public Relations Group on Ocotber 4 at 5.00pm HKT. The topic of his webinar will be "How PR professionals can serve the community and their clients at the same time".
Public relations has always been a brand building tool that corporations have employed, with the ultimate goal of bolstering the bottom line. When the concept of CSR first emerged, PR professionals saw it as yet another avenue for helping clients enhance their brand image.
According to Richard Tsang, Chairman of Strategic Public Relations Group, PR practitioners are in fact perfectly positioned to bring together different elements for achieving genuine CSR goals. They can leverage various channels to reach out to the media and stakeholders; they are fully cognisant and sensitive to social issues; and they understand what suits a company’s aspirations and corporate culture.
Richard’s webinar will not only examine CSR as it relates to the PR profession, but also look at this topic from the perspective of a NGO founder. His company just happens to be the first and only PR consultancy to establish a NGO in Hong Kong that serves underprivileged communities on an ongoing basis.
About our APACD expert speaker:
Richard Tsang// Chairman, Strategic Public Relations Group
Richard Tsang is an investor relations and public relations veteran with over 25 years of industry experience in Asia. In 1995, at the age of 29, Richard founded Strategic Public Relations Group (SPRG) in Hong Kong, and built it into the largest Asian independent public relations network and consultancy in Hong Kong. Richard is the chairman, APAC region of the Global Development Group of Public Relations Organisation International (PROI Worldwide). From 2009 to 2012, he served as vice president, Asia-Pacific of PROI Worldwide. Richard also serves on a number of boards and committees, including as council member of Hong Kong Institute of Directors; director of the board, Ocean Park, Hong Kong; committee member of Hong Kong Q-Mark Council; member of Hong Kong Trade Development Council Professional Services advisory committee.
He is the Chairman of the Alumni Association of the School of Journalism and Communication of The Chinese University of Hong Kong (2011-2015). He has also been a part-time lecturer at his alma mater since 1994, covering subjects such as Financial Public Relations and Investor Relations for undergraduate and postgraduate courses. Richard is also the co-author of Public Relations Theory, published by the Commercial Press Hong Kong Limited.