About the topic
Globalisation and the increasing interdependence of our societal systems are generating multiple levels of stakeholders that are a challenge to engage with in normal times but that become a nightmare to manage in a crisis. Besides employees, regulators, politicians, victims, customers and shareholders, organisations now also have to reckon with stakeholder groups that become involved through social media networks.
Useful in pre-, during and after crisis situations, stakeholder mapping consists of identifying all audience groups (no matter how small or remote) with a stake in a certain issue. By categorising stakeholders and identifying their specific issues regarding a situation, organisations will be able to define their desired outcome, strategy and key messages.
About the speaker
Janice Armstrong is a Singapore based associate with CS&A International. She has 30 years experience in issues and crisis communications, government affairs and media relations in Asia, Latin America and North America.
During the past decade in Asia, she held senior Vice President positions in Corporate and Government Affairs with several companies in the food, agriculture and pharmaceutical industries including Monsanto, GlaxoSmithKline (GSK) and Mondelez International. She has comprehensive crisis and issue management experience with high profile, global and regional issues covering brand and product safety, major product regulatory and scientific issues, negative government policy decisions, hostage situations, coordinated campaigns by special interest groups and a variety of other corporate reputation issues.
She has received several awards throughout her career from the Public Relations Society of America and was nominated for the Public Affairs Asia Gold Standard Award for Professional Excellence in 2012. Prior to her corporate career, Janice was a press secretary for a political party in Canada and a political lobbyist for a Canadian teachers’ union. Janice holds a Bachelor of Journalism Degree with Honours from Carleton University in Canada.