Ruder Finn EVP Charles Lankester recently facilitated a highly topical workshop for the Hong Kong APACD Chapter on the subject of Reputation Risk. With United only recently out of the headlines, the subject matter could not have been more relevant. Attendees studied the principles of Predicting, Mitigating and Responding to high risk situations, with detailed case studies throughout. The Workshop involved participants defining “unknown unknowns” business risks with fascinating results. Interactive sessions also involved attendees managing a real-life crisis example (“what would we do if it happened to us?”) and comparing with the actual corporate response.
The APACD teams did very well! Special thanks to APACD Member Chris Argent, Regional Director Government Affairs and Communication, Asia for providing the venue and refreshments at Philip Morris International.