To foster professionalism and the acquisition of knowledge in communications, APACD will be involved in a number of research projects that aim at analysing certain aspects of the profession and examine questions that communicators are facing in the Asia-Pacific region and a wider international context today.
Asia-Pacific Communication Monitor 15/16 // Exploring the status and future of communications:
- Results of the APCM 2015/16 survey identify the future relevance of earned, owned and paid media, social media skills, drivers of job satisfaction, and characteristics of excellent communication departments in Asia-Pacific. The study is based on responses from 1,200 communication professionals in 23 countries across East, South and Southeast Asia, New Zealand and Australia.
- The full report can be downloaded here and a video highlighting key results is available at www.communicationmonitor.asia.